These are documents that set clear guidelines for maintaining brand identity across all aspects of the business. They are to be used by the brand's designers, marketers, & sales teams, the guidelines help align different departments in communicating consistent messaging.
One way to turn a few ideas into many is by breaking them down or building them up. If you're starting with a really general theme, try breaking it down into parts .
While there are many ways to use visual prompts in brainstorming, creating a mood board is one of the most common -- especially in coming up with new branding and design concepts.
To design a process, storyboarding can help you see where your collective understanding of a problem supports or conflicts with a proposed solution, and where more thought/research is needed.
Ideas are easy, but executing it to life needs a lot of attention and professional approach.